Key Opinion Leader Management

In the changing healthcare landscape, Key Opinion Leaders take on an a critical role as advisors and influencers.

GLocalMind follows a proprietary methodology for identifying and profiling international, national, local and emerging KOLs that can be customized as per client objectives and needs. Key Opinion Leaders can be physicians, academia, pricing and policy makers, institutions or advocacy groups. KOLs help in conducting clinical trials, marketing newly developed drugs, guiding policy, market entry strategy to name a few.

Our services are suitable for scientific, commercial, regulatory/market access, advocacy teams and include

  • KOL Identification – Adopting a three step approach, we identify leading KOLs for a given therapeutic area and market. We have the ability to gather secondary information from various sources including Medical Associations, Events (physicians attending Conferences, Symposiums, Seminars and Workshops), Clinical Trial Registries and Major Universities across various therapy and geographical areas. In addition we can take peer nominations by way of primary research surveys to make our process more robust

  • We then assign scores and rate the KOLs based on a wide range of parameters
  • KOL Profiling and Data Management – We build detailed medical profiles to provide a well rounded view of the KOL. Medical Profiles contain general information, professional information, activity and participation information
  • KOL Influence Mapping and Analysis - We group KOLs based on common areas of interest, activity and showcase their spheres of influence. Network maps help in understanding professional networks and connects
  • Profile Updation – We can update existing lists and databases of KOLs periodically either by full profile or any specific parameter as required

DIFFERENTIATORS:

  • Identify Global, National, Local, Emerging KOLs 
  • Ability to provide KOL information across all European, Asian and Middle East langauges
  • Team with expereience in over 50,000 profiles over the last 3 years
  • Ability to include social media influence
  • Ability to deliver in multiple formats from MS Office platform to web-based reporting